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Facebook lags as domain names and Twitter dominate Super Bowl 2013 ads
By Adrian Kinderis Adrian Kinderis, CEO of ARI Registry Services, says Super Bowl 2013 showed a brand’s domain name and Twitter handles were the dominant call to actions for the world’s leading...
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Super Bowl 2014 advertisers target hashtags for customer engagement
Adrian Kinderis, CEO of ARI Registry Services, says Super Bowl 2014 was the year of the hashtag as marketers directed their consumers to Twitter to continue the brand conversation online. By Adrian...
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